Luxury Ayurvedic beauty brand ‘Just Herbs’, known for their herb-infused holistic makeup products, have joined hands with Bollywood actress Athiya Shetty, as the face for their natural makeup line.
Athiya, known for her wholesome and organic lifestyle and beauty routines that have gone viral on social media, will now be seen endorsing Just Herbs’ products such as their ghee-based lipsticks, lip glosses, foundations and several other makeup products that the brand is slated to launch this year.
“Athiya is a perfect mix of traditional elegance with a modern aesthetic which fits perfectly with our philosophy of re-imagining traditional Ayurvedic formulas in modern day beauty formats,” says Arush Chopra, CEO & Co-founder, Just Herbs.
“Our expression beautifully aligns with Athiya’s wholesome take on beauty, as she keeps it real, raw and authentic, is modern yet embraces her roots with grace,” he adds.
Athiya as the brand ambassador for Just Herbs natural make-up will be seen promoting the products in the brand’s marketing communications across digital, print and at hundreds of points-of-sales across India.
“I am elated to be a part of this association to advocate for our rich Ayurvedic rituals and how it can wonderfully combine with new age beauty products for long-lasting solutions. I absolutely look forward to this association, it will definitely be an exciting one,” Athiya said.
Athiya will dominate the brands’ online presence including their website, E-commerce platforms including Nykaa, Amazon, Flipkart, Myntra and more.
