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Monday, March 4, 2024

Airtel’s Wynk Music and Dolby bring Dolby Atmos to music lovers


Wynk Music, India’s leading music streaming app, and Dolby Laboratories, a leader in immersive entertainment experiences, have announced the launch of Dolby Atmos to its users at no extra cost.

Wynk’s Dolby Atmos music catalogue and playlists will include songs across eight languages from renowned music labels such as Yash Raj Films (YRF), Saregama, Phonographic Digital Limited (PDL) and many more. Wynk will continuously add to this catalogue, which will be accessible to all its users at no extra cost.

Edwin Charles Albert, Head – Content and Partnerships, Airtel Digital, said, “Delighting customers by giving them the best continues to be our core proposition. Our partnership with Dolby combines Wynk’s core strengths of an extensive library and superior music delivery with a never-before audio experience in Dolby Atmos will certainly enhance user experience immeasurably. We will continue to add partners with cutting-edge technologies with the aim to consistently deliver the best music experience.”

Karan Grover, Senior Director – Commercial Partnerships IMEA Dolby Laboratories, said, “We are thrilled to collaborate with Wynk Music and bring this revolutionary music experience to more music fans, taking their music experience to the next level. Whether listening at home or on the go, nothing takes listeners right inside the song like Dolby Atmos.”

Prashant Dogra, CEO, Phonographic Digital Limited (PDL), added, “We represent more than 900 labels from across the country and are thrilled to now have the Dolby Atmos Music experience available on Wynk Music. This partnership will bring music lovers much closer to the true sound of music that the artists have created for their fans.”

Music fanatics tuning into Wynk Music can now discover surprising new details with music in Dolby Atmos. Songs can now be heard and felt all around them, unlocking new levels of emotion and drawing listeners closer to the artists they love.

To enjoy Dolby Atmos on Wynk Music, a compatible iOS or Android Dolby Atmos-enabled mobile device is required.

Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity, forging a deeper connection between artists and their fans. Music in Dolby Atmos goes beyond the ordinary listening experience by immersing the listener in the song, revealing details with unparalleled clarity and depth. It gives artists more space and the freedom to fully realise their vision and unlock new levels of emotion in their music for their listeners.

Wynk has been at the forefront of the music streaming revolution in India and has several industry firsts to its credit including Wynk Studio and the Wynk for artiste’s programme that has gone from strength to strength. Launched in 2014, Wynk Music is today India’s number 1 music streaming app by downloads and daily active users today.

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