Nutraceutical healthcare and wellness brand ‘neuherbs’ on Tuesday announced actress Mahima Makwana as their brand ambassador.
“The brand has launched its new digital advertising campaign ‘for natural nutrition, it’s neuherbs’. The D2C brand is also expanding its product portfolio under healthy food category as a part of the campaign in the future, reinstating their vision of purity with long lasting natural health,” the brand said in a statement.
“Mahima exemplifies the vibrant attitude reflecting the core values of the brand. Association with Mahima for the campaign is a step towards making neuherbs a known brand across demographics through borders,” it said.
Amit Tyagi, Co-Founder, neuherbs said, “We are in constant pursuit to develop solutions-based products and we carefully design them making neuherbs a smart choice of the customer. Resonating with the same idea, a youthful, vibrant, captivating and fit personality like Mahima Makwana seems like a natural fit.”
“Joining hands with a millennial star who is inspiring millions is step towards building a strong hold in the Nutraceutical D2C space. We are confident that with her voice will encourage Indians into adapting a holistic approach towards healthier living with neuherbs. Ms. Makwana is a very reputable figure in the glam industry and fits the brand’s perception of wellness with a fine balance of science and nature that should be accessible to all,” said Amit.
“This association is built on the lines of brand recollection and this is why Ms Makwana and neuherbs have gone ahead with the campaign! we all are aligned and working towards the common goal of promoting naturally sourced nutritional and amplifying visibility for neuherbs. With Mahima with would like to explore mutual synergies for the brand to achieve new heights in the near future,” added Amit.
Commenting on the association, Mahima said, “I have always prioritized high-quality nutrients that are sourced from natural ingredients. I strongly resonate with the ideology of the brand and their approach towards addressing weight management and nutritional concerns of today’s youth that has become victim to their own modern lifestyle. I appreciate and support Neuherbs’ conscious effort into development effective solutions to ensure in healthier living at all levels.”
On the work front, Mahima made her Bollywood debut with Salman Khan and Aayush Sharma starrer ‘Antim’.
She will be next seen in ‘Bas Karo Aunty’.