Estee Lauder India on Thursday announced Bollywood actress and former Miss World Manushi Chhillar as the new face of its key product.
Debuting this month, Manushi’s campaign will be featured in digital and social media platforms across India in what is her first partnership with a beauty brand.
“We are thrilled to welcome Manushi to the Estee Lauder India family as the new face of Advanced Night Repair,” said Rohan Vaziralli, General Manager, Estee Lauder Companies India.
“In addition to her passion for all things beauty, we were drawn to Manushi’s values and dedication to helping others. She reflects our brand’s commitment to women’s advancement and know she will deeply connect with our consumers across India,” added Rohan.
“I am a long-standing admirer of the Estee Lauder brand, and especially their Advanced Night Repair serum. Being the face of this iconic product feels wonderful. I was introduced to the Advanced Night Repair a few years ago and I would definitely call it a skin care must have,” Manushi said.
Manushi was last seen in Yash Raj Films period drama ‘Samrat Prithviraj’.