In a striking new collaboration, Flite, the flagship fashion footwear brand of Relaxo Footwears Limited, has appointed Bollywood actress Sanya Malhotra as its new brand ambassador, signalling a fresh synergy of style, comfort and individuality.
Along with this, the brand has also launched a wonderful range of new designs for the festive and wedding season, allowing people to look stylish on every occasion. To amplify its reach, the brand has also rolled out an integrated 360-degree marketing campaign championing the ideals of individuality, self-belief and style as a statement of identity.
Known for her fearless journey and youthful energy, Sanya is a perfect fit for Flite’s ethos of “Sar Utha, Kadam Badha” (move ahead confidently). Through this partnership, Flite aims to inspire people across generations to embrace style as a form of self-expression and a source of confidence.
Sanya Malhotra said, “I am truly excited to join the Flite family, as it stands for everything I believe in — confidence, comfort, and owning your journey. The brand’s tagline, Sar Utha Kadam Badha, celebrates moving forward fearlessly and with your own flair — values that resonate deeply with my own journey from arriving in Mumbai to becoming an actor.”
