Global kids and family entertainment major Toonz Media Group and London-based Giffi Ltd have entered into a co-production and co-distribution agreement for the animated series titled ‘Adventures of Rusty.’
Based on celebrated Indian author Ruskin Bond’s enchanting and heart-warming stories about Rusty, a lonely young Anglo-Indian boy, the 52×7 animated series will establish the literary adaptation as a global brand.
In a joint statement, both the companies announced that the deal also includes creating and merchandising consumer products based on the characters in “Adventures of Rusty,” which will further build the momentum of the brand globally.
Toonz and Giffi have announced a collaboration to co-produce a short-form animated series, which will initially be released on digital platforms, followed by YouTube and other distribution channels.
Toonz & Giffi will jointly have the distribution rights, for media, toys, merchandise and collectibles, the statement added.
The artistic universe created by Ruskin Bond through his stories is being greeted with so much enthusiasm by readers worldwide. His books have been translated into more than 50 languages and sold over 20 million-plus copies, with many of his endearing books having endured the test of time to become timeless classics.
P. Jayakumar, Chief Executive Officer of Toonz Media Group, stated, “We are delighted to partner with Giffi to recreate the magic of the renowned author Ruskin Bond’s captivating storytelling in an animated series adaptation. We are confident that the animated TV series combined with the global digital strategy to release short-form series on YouTube and other digital platforms will ensure the success of this venture.”
Prabit Nair, Chief Executive Officer of Giffi Ltd said, “Ruskin Bond, the legend needs no introduction. Being part of his legacy is a proud moment for all of us. We are thrilled to collaborate with Toonz on this project and are committed to making this venture a global success. We would like to extend our heartfelt thanks to Sidd Bond for considering us for this project.”
Sharing his experience and feelings on his popular works getting an animated makeover, renowned author Ruskin Bond said, “It is truly delightful journey to see my stories come to life through animation. The thought of reaching a new generation of readers and viewers through this medium is both exciting and humbling.”
“I hope this adaptation captures the essence of my story telling and brings joy to audience worldwide.”
Siddharth Bond, grandson of acclaimed author Ruskin Bond is passionate about preserving Ruskin Bond’s literary legacy.
“I am delighted to bring my grandfather’s beloved stories to a new generation through animation. This initiative aims to capture the magic of Ruskin Bond’s work, making it accessible to younger audiences and ensuring his stories continue to enchant for years to come. Ruskin Bond and the family is very happy and excited to see his work translated into animation series.”
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