By TC News Desk
Agartala, 11th October 2025 : As Diwali approaches, markets across the city are witnessing a surge in demand for traditional clay lamps. However, artisans from Nandannagar, a locality renowned for its pottery heritage, say they are not reaping the full benefits of the festive boom.
Despite working under challenging conditions throughout the year, local potters claim they are being denied fair compensation even during peak seasons like Diwali. “We’ve been working day and night for the past month and have crafted over 5,000 lamps,” said one artisan. “The demand is strong, but wholesalers are buying at low prices. Cheap imported LED bulbs and decorative lights have pushed us into a corner.”
Nandannagar has long been a hub for earthenware, with over a hundred families engaged in pottery across generations. During Diwali, these artisans produce a wide range of lamps from simple designs to intricately carved pieces that flood markets in both urban and suburban areas.
Yet, the rise of globalization and modern lighting alternatives has dimmed the prospects for this cottage industry. The influx of inexpensive Chinese LED lights and decorative bulbs has led to a decline in demand for traditional clay lamps. Rising fuel costs and raw material prices have further increased production expenses, squeezing profit margins.
Still, many artisans continue to persevere, driven by a commitment to preserving cultural heritage. “Even with minimal profit, we fight to keep the tradition alive,” the artisan added.
This Diwali, while the city glows with light, the struggle of its lamp-makers remains in the shadows calling for greater recognition and support for their craft.
