PIB Imphal & CBC organise Swachhata Abhiyan & tree plantation drive in Imphal

In a remarkable display of community spirit and environmental stewardship, the Press Information Bureau (PIB) Imphal and the Central Bureau of Communication (CBC) Regional Office, Imphal, today jointly organized a Swachhata Abhiyan and Ek Ped Maa Ke Naam campaign at the Yaiskul Athletics Club (YAC) ground.
The initiative brought together staff members of PIB and CBC, along with enthusiastic volunteers from the Yaiskul Athletics Club led by its President, Sorokhaibam Saratchandra Singh, and Secretary, Meitram Santosh Singh.
Dr. Engam Pame, Director of PIB and CBC Regional Office, Imphal, joined participants in a cleanliness drive that included grass cutting, thorough waste removal, and cleaning of office spaces. The efforts significantly improved the cleanliness of the YAC ground while reinforcing the message of responsible community action.
As part of the campaign, a plastic bottle bank was installed near the ground to encourage responsible waste disposal. Old newspapers were collected for recycling, while indoor plants were introduced in the PIB Imphal office to foster a greener working environment.
The Ek Ped Maa Ke Naam campaign also saw participants planting several trees, including fruit-bearing varieties, around the YAC ground. The tree plantation drive not only added to the green cover but also promoted sustainable practices.
Speaking at the event, Dr. Engam Pame highlighted the importance of collective action for a cleaner and greener environment.
He said the campaign aligns with the vision of Prime Minister Narendra Modi, who has been advocating nationwide movements for environmental sustainability and respect for Mother Nature.
Through this joint initiative, PIB Imphal and CBC have set a commendable example of community service, inspiring citizens to adopt eco-friendly habits and contribute to the larger mission of a sustainable future.
UNI NS BM