Proper maintenance of destinations is a critical component of tourism development and it is a collective responsibility of all stakeholders, Kerala Tourism Minister P A Mohamed Riyas has said.
Keeping tourism centres across the state clean and hygienic by taking it up as a continuous activity is vitally important to maintain Kerala’s reputation as a major tourism hub, he said while inaugurating a state-wide clean-up programme on World Tourism Day at Shangumugham beach here on Tuesday.
“Maintaining our destinations clean and well-kept should be a continuous process, and not something limited to a particular day. This is essential to ensure sustainable and inclusive development of the tourism sector,” he said.
Lauding the efforts of campus Tourism Clubs, he said the voluntary activities of the college students would create awareness among the public on the importance of keeping the tourism destinations clean and attractive.
Presiding over the function, Transport Minister Antony Raju said since tourists always prefer clean locales, it was significant to keep the destinations clean and healthy. Through the state-wide cleaning programme this message has been put across to the public.
On the occasion, prizes of various competitions conducted as part of World Tourism Day were given away.