BY TC News Desk
Agartala, 15th November 2025: North East India’s popular FMCG brand, Longtharai Group has taken a unique initiative to strengthen its bond with loyal customers and dealers by organizing a special 5-night, 6-day trip to Kashmir. The memorable tour filled with snow-clad peaks, icy winds and the scenic beauty of the valley officially began on November 15, 2025, from Maharaja Bir Bikram International Airport, Agartala.
Before the team’s departure, Longtharai Group’s Managing Director Ratan Debnath extended warm wishes to all participants. He said the journey would be “auspicious, successful and unforgettable,” adding that the company’s responsibility goes beyond producing quality products. “A strong retailer and dealer network is essential to reach consumers,” he noted.
General Manager Subrata Debnath said the tour is not just a leisure trip but an expression of gratitude. “This initiative symbolizes trust, love and mutual respect toward all those who helped the Longtharai brand reach where it stands today,” he said. He added that the journey would help further strengthen ties with dealers and build a stronger bridge of trust with customers.
“Relationship is our strength” remains the company’s guiding principle, and the Kashmir trip reflects that philosophy—an opportunity to learn, share experiences and celebrate unity within the Longtharai family.
General Manager Subrata Debnath and Senior Sales Manager Dipankar Saha are accompanying the group on behalf of the company.
