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Monday, April 22, 2024

Anushka & Virat’s Blue Tribe Foods goes 100 pc plastic-free, earning sustainability seal

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Blue Tribe Foods, the visionary plant-based meat brand endorsed and invested in by Bollywood sensation Anushka Sharma and cricket maestro Virat Kohli, has marked a significant milestone in its journey towards a sustainable future.

In collaboration with The Disposal Company (TDC), Blue Tribe Foods has achieved plastic neutrality, solidifying its commitment to environmental responsibility.

Additionally, the brand’s dedication to sustainability has been rewarded with the prestigious Sustainability Seal for its innovative products.

Founded by Sandeep Singh and Nikki Arora Singh, Blue Tribe Foods has been a trailblazer in the plant-based meat industry, offering a delectable range of alternatives made from peas, soybeans, lentils, grains, and other vegetarian ingredients.

Their products have not only wowed taste buds but have also significantly contributed to a greener planet.

The investment and endorsement of Anushka Sharma and Virat Kohli catapulted Blue Tribe Foods into the spotlight, amplifying its mission to reshape India’s meat consumption habits.

As advocates for plant-based eating, the celebrity couple’s decision to support Blue Tribe Foods was a testament to their values of compassion for animals and environmental sustainability.

According to the Plastic Waste Statistics report, a total of 2.26 million metric tons of plastic packaging has been covered under EPR for the years 2022–23, so in this polluted era, companies like these play a vital role in shaping the environment and thousands of lives.

In a ground-breaking move, Blue Tribe Foods joined forces with The Disposal Company (TDC), led by Bhagyashree, a renowned expert in measuring, financing, and reducing plastic waste.

Through this partnership, Blue Tribe Foods has not only offset its plastic footprint but also taken significant strides toward reducing carbon emissions associated with its operations.

“In partnership with the disposal company, we’re dedicated to upholding our commitment to environmental responsibility.

Their invaluable assistance in neutralizing our plastic waste aligns seamlessly with our brand’s core ethos.

Together, we conscientiously pave the path towards a more sustainable future, ensuring that every bit of plastic waste is properly managed.

In this formal collaboration, we remain steadfast in our mission to nurture a greener planet as we endeavour to create a better world for all,” said Sohil Wazir, Chief Commercial Officer, and Blue Tribe Foods.

“The Sustainability Seal awarded by TDC to Blue Tribe Foods signifies the brand’s dedication to rigorous environmental standards, social responsibility, and ethical business practices.

This coveted seal is a testament to the brand’s unwavering commitment to producing innovative, eco-friendly, and delicious plant-based meat products.”

Bhagyashree Bhansali, founder of The Disposal Company Blue Tribe Foods has not only garnered praise from conscious consumers but has also become an inspiring force for other brands to follow, encouraging them to prioritize sustainability and contribute to a more environmentally conscious society.

TDC offers solutions that empower brands to become plastic-neutral and actively contribute to a cleaner environment.

With stringent standards and a trusted reputation, TDC is the go-to choice for over 60 brands globally

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