BY TC News Desk
Agartala, 27th July 2025: The “Hailakandi Retailers Meet 2025” organized by Longtharai was successfully held today at the Hailakandi Municipality Town Hall blending vibrant cultural performances with an engaging discussion on retail growth and cooperation.
The event was attended by over 200 retailers. It commenced with the ceremonial lighting of the Mangalpradip and the national anthem followed by a mesmerizing traditional dance performance by local artists.
Manav Chakraborty, Chairman of the Hailakandi Municipal Board, graced the occasion as the chief guest. Speaking at the event, he lauded the rise of Longtharai across the region. “The way Longtharai is expanding from north to north is a matter of pride for the entire northeastern region,” he said.
The meet also attended by Bhagwan Sharda, President of the Hailakandi Merchant Association and Sudip Pal, Secretary as guests of honor. Both congratulated Longtharai on its achievements and wished the company continued success. “We look forward to stronger collaboration between the company and local retailers,” said Sharda.
Special guest Biswajit Nath, President of the Hailakandi Distributor Association praised Longtharai’s steady growth. “Longtharai’s consistent progress reflects its strong vision. Retailers should now take more initiative to strengthen market outreach,” he emphasized.
In his welcome address, Longtharai Zonal Marketing Manager Palash Sarkar explained the objectives of the meet, emphasizing the importance of retailer engagement in the company’s expansion strategy.
Ratan Debnath, CEO of Longtharai provided insights into the company’s current operations, product standards and strategic plans. “Our products speak for quality and we request all our partners to promote them widely. We are committed to supporting our retailers in every possible way,” he assured.
Additionally, successful scheme-completers from the previous year were recognized and felicitated. The program was chaired by Prafulla Chandra Debnath and concluded on a note of optimism and renewed commitment toward collaborative growth between Longtharai and its retail partners.
