BY TC News Desk
Agartala, 20th June 2025: Shyam Sundar Co Jewellers is presenting ‘Shubho Ratha-yatra’ from 23rd June to 3rd July. Shyam Sundar Co Jewellers’ journey had started on the auspicious occasion of ‘Ratha-yatra’ in the year 1960.
And ‘Shubho Ratha-yatra’ is a celebration of that auspicious beginning and in thanksgiving to divine power and popular pull for the distance covered since then. Naturally, for the customer, the celebration comes with much glitter and dazzle in store and attractive discounts and draws on offer.
This year’s edition is showcasing a very special collection of gold jewellery that is inspired by the aura of The Lord Jagannath Cult.
Apart from having a wide choice of exclusive gold and diamond jewellery and a bouquet of special discounts, gifts and other attractions adding to all the pull: assured gift with every purchase of Gold And Diamond Jewellery, Rs 451 off on every gram of Gold Jewellery purchased, 100% discount on making charge of Diamond Jewellery, 15% discount on MRP of Gemstones, 7% discount on MRP of Platinum Jewellery, and blessed Prasad from the Jagannath Temple, Puri for every customer.
Additionally, all other regular facilities and services – ‘Sonay Sohaga’ (Special discount scheme to buy Gold & Diamond Jewellery), old Gold exchange facility and IGI/GSI certified gemstones will also be available.
Altogether, a lot of glitter and dazzle in store for the customer, and all in the true spirit of the Ratha-Yatra festival.
Shyam Sundar Co Jewellers ‘Shubho Ratha-yatra’, this year, began with a symbolic release of the special ‘Jagannath Cult’ jewellery collection, earlier this month, at the Singhadwar – the main Lion Gate – of the Jagannath Temple in Puri – with Jagannath Kumar Daitapati, Chief Servitor of The Jagannath Temple, Puri unveilling the special collection – of the ‘Lord Jagannath Cult Aura Inspired’ gold jewellery – and blessing the occasion.
Arpita Saha & Rupak Saha, Directors of Shyam Sundar Co Jewellers, were by his side as he did the honours. Even as the army of temple carpenters – busy working on the three chariots in the making – added to the blessed environment.
“It gives me great pleasure to be here and unveil this very special jewellery collection”, said Shri Jagannath Daitapati, adding, “And I take this opportunity to compliment Shyam Sundar Co Jewellers for this novel initiative and wish them all the best in their journey ahead.”
“Ratha-yatra is very special to us as the Shyam Sundar Co Jewellers’ journey started on this auspicious day, sixty five years ago, and it is with the blessing of Lord Jagannath that we have come this far”, said Arpita Saha, Director, Shyam Sundar Co Jewellers, adding “That is why we celebrate this auspicious occasion, every year, with a special thanksgiving.”
“We are also very grateful to our dear customers for their faith and trust in us and all that we do because it is this popular pull that has helped us progress so far and encouraged us to keep going”, said Rupak Saha, Director, Shyam Sundar Co Jewellers, adding, “And the ‘Shubho Ratha-yatra’ offer is our way of celebrating our customer-friends without whom we wouldn’t have arrived here.”
The Shyam Sundar Co Jewellers ‘Shubho Ratha-yatra’ Offer will be on at all their showrooms in Tripura (Agartala, Dharmanagar & Udaipur) and in Kolkata (Behala, Barasat and Gariahat) from 23rd June to 3rd July.
