Agartala, 20th June 2026: In rural areas, the festive spirit around Jamai Shashthi—one of the most popular festivals among Hindu Bengalis—was not seen as vibrant as in previous years.
Traders who set up fish stalls in the Katalia commercial area of Sonamura subdivision and along the Sonamura–Belonia bypass road had expected strong sales during the festival. They brought various types of fish, including hilsa, from distant places in anticipation of high demand. However, they expressed disappointment as customer turnout was much lower than expected. According to traders Nasir Mia and Sanjoy Debnath, many customers left without buying after hearing the prices of fish.
Normally, families prepare to warmly host their sons-in-law during Jamai Shashthi, but this year, since the festival falls in the month of Asharh, there is some hesitation regarding the blessings and rituals for newly married sons-in-law. However, according to priests, there is no restriction on offering blessings and performing the rituals for older sons-in-law. Because of this belief, traders had also stocked fish and other festival-related items expecting good sales.
But the reality appears different. Some buyers say that while they are purchasing essential items and fish to maintain tradition, the scale of celebration has reduced compared to earlier years. Others mention that rising prices of daily necessities and financial pressure have made it difficult to manage household expenses, forcing them to limit festival spending.
Locals say that in previous years, preparations for Jamai Shashthi would begin several days in advance in rural areas. However, this time such excitement and festive rush are largely absent. Traders and customers alike believe that the overall slowdown in the rural economy is clearly reflected in this year’s Jamai Shashthi market.
